Digital marketing must be a part of any business marketing plan. It may be argued that if you want to reach your target customers in the biggest global marketplace—Google search—SEO and Google Ads are essential.

The following are the top 3 justifications for using SEO and Google Ads in your overall marketing plan:

1.      Google is the most popular search engine and website in the world, respectively.

 The majority of the time, a consumer will use Google to start their research before making a purchase. According to Internet live stats (2019), Google processes more than 3.5 billion searches per day, so you can be sure that your target market uses this search engine frequently.

With the help of SEO, you can make sure that you are found by clients who are looking for your products or services online. If you aren’t competitive in the internet market, you are missing out on a significant amount of sales potential. Combining SEO and Google Ads is a certain way to get your business the most internet exposure possible, which will help you make the sales you’re after.

2.      Constant availability

 Continually running adverts that are seen from anywhere and by everyone are one type of digital marketing technique. However, depending on your chosen spending, these tactics can also be regulated and customized. Google Ads offers a range of innovative choices to allow you flexibility in how and when you promote.

Conversely, SEO is a constant, integrated part of your website. Regardless of whether your customer is using a PC, laptop, or mobile device to do their search, SEO will always be in the background yet bring your website to the front of results.

3.      Increasing conversion rates

 Since Google’s algorithm is created with users’ experiences in mind, it has various filters in place to weed out low-quality or irrelevant web pages. If your corporate website has user-friendly content and has integrated excellent SEO, you can relax knowing that you will be reaching your target audience.

In order to start turning your traffic into consumers, you must be considered “relevant” by Google. Discovering frequently searched terms or keywords that are directly relevant to your company is a critical component of a successful digital marketing campaign. By focusing on these keywords, you will get more relevant traffic and, as a result, increase your sales and earnings. Even if your website is comprehensive and well-built, without SEO or Google Ads, you won’t be converting your target market.

Would you like to be seen? Do you think your business lacks an advantage over competitors? At Shreeya IT Solution, we employ experts in Google Ads and SEO in all their facets. Call 9924967223 to discuss the online potential of your business or to get a quotation today for assistance in attracting and converting your ideal customers.